his MAC Cosmetics ‘Indulge-Complacete’ Campaign was created for my International Advertising class. Focused on a country that scored a 100% on the Hofstede Cultural Dimension for indulgence, Venezuela became our target market. Important research of the company was conducted, SWOT Analyses were created, and print, social media, and billboards advertisements were made. This project gave me new insight into an international market as well as a new perspective into the Venezuelan culture.
Review the project here: MAC Campaign Presentation